Top 5 Beauty Retail Apps on iOS in Russia Q3 2022

The third quarter of 2022 saw interesting trends in the performance of the top 5 beauty retail apps on the iOS platform in Russia. Below, we provide an overview of their weekly downloads, active users, and revenue performance, based on data from Sensor Tower.

ИЛЬ ДЕ БОТЭ косметика и духи experienced a notable fluctuation in weekly downloads, starting from 742 and peaking at 1.8K in the last week of September. The app's weekly active users saw a gradual decline from 6.6K in late June to a low of 3.7K in mid-September, before increasing to 4.3K by the end of the quarter.

Notino: profumi e cosmetici showed relatively stable weekly downloads, with a slight increase from 83 in late June to 136 in mid-September. The weekly active users for Notino remained steady around 1.3K, with minor fluctuations throughout the quarter.

Lush Fresh Handmade Cosmetics experienced low weekly downloads, peaking at 124 in early July and then stabilizing at a lower range. The app's weekly active users also remained low, averaging around 70 users with minor increases and decreases.

Nykaa – Makeup/Beauty Shopping had minimal weekly downloads, with the highest being only 29 in mid-July. The app's weekly active users were relatively consistent, averaging around 74 users, with a slight dip to 63 in mid-September, before ending the quarter at 70 users.

Finally, IPSY: Personalized Beauty had sporadic weekly downloads, with only a few weeks registering any activity. The app maintained a steady number of weekly active users around 200, with minor fluctuations throughout the quarter.

For a deeper dive into these insights and more, visit Sensor Tower.